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Proper branding can result in higher sales of not only one product, but on other products associated with that brand. For example, if a customer loves Pillsbury biscuits and trusts the brand, he or she is more likely to try other products offered by the company such as chocolate chip cookies. Brand is the ”Personality” that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors etc…WIKIPEDIA
In today’s market the question is not “Can I get in the Market?” The question is how do I get found in the Market. The answer is effective strategic Communications! – WIKIPEDIA 
Interactivity in this sense is the relationship between the end user and the content. Serious business must consider Web Development (design and usability), Search Engine Optimization and Social Media.

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