Nigerian super-producer P.Priime has opened up about his creative process and what it takes to build chart-topping hits with some of Afrobeats’ biggest stars — including Wizkid, Rema, and Asake.
In an exclusive interview on the Afrobeats Unplugged podcast, the 22-year-old beatmaker — known for his genre-bending production and signature sonic tag “Giddem” — detailed how collaboration, spontaneity, and trust have been key to his success in crafting some of the biggest anthems of the past few years.
“When I’m in the studio with artists like Wizkid or Rema, it’s more of a conversation than a recording session,” P.Priime explained. “We catch a vibe first. There’s no pressure — just music flowing naturally.”
The producer, whose credits include Wizkid’s Bad To Me, Rema’s Charm, and Asake’s Bandana (with Fireboy DML), emphasized that understanding each artist’s unique style is crucial. “Wiz is laid-back, smooth — so you need to build that groove into the beat. With Rema, it’s about energy and unpredictability. Asake loves rhythm, chants, culture. You have to adapt.”
P.Priime also revealed that some of his biggest hits were born in unexpected moments. “Bandana started as a joke during a late-night jam session. We weren’t trying to make a hit — we were just vibing. The best songs happen when no one’s chasing a hit.”
Since breaking into the spotlight in 2020 with Olamide’s Infinity featuring Omah Lay, P.Priime has become one of the most in-demand producers on the continent, known for pushing boundaries with a mix of traditional Nigerian rhythms, futuristic synths, and genre-defying experimentation.
Despite his meteoric rise, the Lagos-born producer remains grounded. “I still study old records. I sample sounds from the street. I walk around Lagos and listen — because real music lives outside the studio.”
As Afrobeats continues its global surge, P.Priime says he’s focused on longevity, not just hits. “I want to make music that still sounds fresh in 10 years. That’s the goal.”
With his recent collaborations dominating streaming charts and radio airwaves, many believe he’s already well on his way.
