Meta has expanded its AI-powered translation feature for Instagram Reels by adding five new languages, a move expected to significantly boost content reach for creators, especially across the fast-growing Indian market.
The company announced late last week that Reels can now be translated into Bengali, Tamil, Telugu, Marathi and Kannada, in addition to the existing language options of English, Hindi, Portuguese and Spanish. The update builds on Meta’s initial rollout of AI translations for Reels in August 2025, which first enabled English and Spanish translations with automatic lip-syncing.
According to Meta, the new additions are part of efforts to make content more accessible and engaging for users in diverse regions. “AI-powered translations for Reels are starting to roll out in more languages… These new additions build on our existing language support,” the company said.
The inclusion of more Indian languages is seen as a strategic move, as India has become Meta’s largest market for both Facebook and Instagram, surpassing the United States in user numbers. Industry analysts believe the expanded translation options could help creators reach millions of new viewers and grow their audiences beyond language barriers.
Meta’s AI translation technology preserves the sound and tone of the creator’s voice while syncing lip movements to the translated audio, creating a more natural and authentic viewing experience. Instagram head Adam Mosseri said the feature is already delivering results, with creators recording increased reach as translated Reels appear more frequently in users’ feeds worldwide.
To access the feature, users must have a Page or professional mode enabled and at least 1,000 followers. The service is currently available in countries where Meta AI is supported.
With global competition intensifying in short-form video, Meta’s latest update underscores its push to make Reels more inclusive and to strengthen creator growth through artificial intelligence-driven tools.
